OBA, THE NEW PHARMACEUTICAL ECOSYSTEM IN AFRICA
BY IZUCHUKWU ADICHIE
Currently, the pharmaceutical sector has been duely recognized as agent of adaption and beacon of change with its dual sales force model. The industry represent one of the most heavily regulated sectors in all of existing business anywhere in the globe, including its messaging strategies, representative engagement with physicians and media marketing.
Pharmaceutical innovation is evolving to serve a new generation of more connected and informed patients. With assured and standardized regulatory environment, Oba drug market when completed will become a new ecosystem of digital-first therapies in Africa with its devices, platforms and fast-moving partnerships between the biggest pharm players and tech start-ups.
Moving the market to a formal technology operations, the ecosystem has repurposed itself to become more delivery operated, cloud-based and decentralized.
Anambra under the present administration of Chukwuma Soludo has shown its readiness and preparedness to meet today’s and tomorrow’s challenges by chatting this new course. With this, one has no fear in getting quality and approved drugs by ordering online from comfort of his home.
The Drug distribution premise Oba will be delivered in the next twenty-four months.